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      <title><![CDATA[What a brand identity system actually costs (and what drives the price)]]></title>
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      <description><![CDATA[Brand identity quotes range from a few hundred dollars to six figures for what sounds like the same deliverable. Here's what actually moves the number, and how to tell which tier you're really buying.]]></description>
      <pubDate>Tue, 07 Jul 2026 00:00:00 GMT</pubDate>
      <category>Design</category>
      <dc:creator>CT Shelton</dc:creator>
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      <title><![CDATA[Wordmark vs logo: what you're actually asking for]]></title>
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      <description><![CDATA[Wordmark, logomark, lockup, icon — the vocabulary of logo design decides what you receive and what it costs. Here's what each term means and which one your business actually needs.]]></description>
      <pubDate>Tue, 07 Jul 2026 00:00:00 GMT</pubDate>
      <category>Design</category>
      <dc:creator>CT Shelton</dc:creator>
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      <title><![CDATA[Why your brand and your website should be built together]]></title>
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      <description><![CDATA[Most brands are designed by one team and built by another. The handoff between them is where the work quietly falls apart.]]></description>
      <pubDate>Sun, 28 Jun 2026 00:00:00 GMT</pubDate>
      <category>Studio</category>
      <dc:creator>CT Shelton</dc:creator>
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      <title><![CDATA[How to read your own Lighthouse report]]></title>
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      <description><![CDATA[Lighthouse gives you four scores and a wall of warnings. Here's which numbers actually matter, which to ignore, and what to fix first.]]></description>
      <pubDate>Sun, 28 Jun 2026 00:00:00 GMT</pubDate>
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      <dc:creator>CT Shelton</dc:creator>
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      <title><![CDATA[Rebrand vs refresh: which one you actually need]]></title>
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      <description><![CDATA[Most businesses asking for a rebrand need a refresh, and a few asking for a refresh need a rebrand. Here's the honest difference, the signals that point to each, and the cost of getting it wrong.]]></description>
      <pubDate>Sun, 28 Jun 2026 00:00:00 GMT</pubDate>
      <category>Design</category>
      <dc:creator>CT Shelton</dc:creator>
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      <title><![CDATA[The SEO basics most small sites miss]]></title>
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      <description><![CDATA[Most small business sites aren't penalized by Google — they're just invisible to it. Here are the unglamorous fundamentals that decide whether you get found, and how to check each one yourself.]]></description>
      <pubDate>Sun, 28 Jun 2026 00:00:00 GMT</pubDate>
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      <dc:creator>CT Shelton</dc:creator>
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      <title><![CDATA[What's actually in a brand identity system]]></title>
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      <description><![CDATA[A brand identity isn't a logo. Here's what a complete system includes, and why the parts you can't see on a business card are the ones that matter.]]></description>
      <pubDate>Sun, 28 Jun 2026 00:00:00 GMT</pubDate>
      <category>Design</category>
      <dc:creator>CT Shelton</dc:creator>
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      <title><![CDATA[The four checks most sites quietly fail]]></title>
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      <description><![CDATA[Performance, SEO, and accessibility gaps stay invisible until someone measures them — here's what an audit actually finds, and why it matters before you redesign anything.]]></description>
      <pubDate>Fri, 26 Jun 2026 00:00:00 GMT</pubDate>
      <category>Insights</category>
      <dc:creator>CT Shelton</dc:creator>
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      <title><![CDATA[The $20k website isn't the polish. It's the leap.]]></title>
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      <description><![CDATA[What actually separates a high-end studio site from a polished template — and why most agencies ship the wrong one.]]></description>
      <pubDate>Thu, 30 Apr 2026 00:00:00 GMT</pubDate>
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      <dc:creator>CT Shelton</dc:creator>
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      <title><![CDATA[The platform is the portfolio]]></title>
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      <description><![CDATA[Why we built the studio's web platform from scratch instead of using a template — and what that decision says before any conversation starts.]]></description>
      <pubDate>Wed, 29 Apr 2026 00:00:00 GMT</pubDate>
      <category>Development</category>
      <dc:creator>CT Shelton</dc:creator>
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      <title><![CDATA[Building a Brand Identity from Scratch]]></title>
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      <description><![CDATA[A deep dive into the creative process behind building a cohesive brand identity -- from initial discovery through final delivery.]]></description>
      <pubDate>Sat, 04 Apr 2026 00:00:00 GMT</pubDate>
      <category>Design</category>
      <dc:creator>CT Shelton</dc:creator>
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