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#wordmark

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Wordmark vs logo: what you're actually asking for

Wordmark, logomark, lockup, icon — the vocabulary of logo design decides what you receive and what it costs. Here's what each term means and which one your business actually needs.

July 7, 20263 min read

brandingidentitywordmarkdesign

Noctiv Studio

Noctiv designs brand identity systems and builds the web platforms that carry them -- two disciplines, one practice.

Currently accepting select engagements

Direct line	hello@noctivstudio.com
Practice	Noctiv Studio is a product of Foxxflow, a Lean Six Sigma solutions and consulting company; the Noctiv practice is led near-solo with Foxxflow colleagues assisting as needed.
Disciplines	Brand Identity, Web Development
Site care	Monthly tiers, hours, SLAs →
Capabilities	The practice, on one sheet →
Free audit	Performance, SEO, accessibility — emailed →
Infrastructure	Noctiv is self-hosted and anti-rented-SaaS for content and tracking surfaces, running on infrastructure the studio controls.

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