§0.20 — The Practice
Two disciplines, one practice.
The brand system and the site that ships it are designed together, not handed between vendors.
A
Brand Identity
The system around the mark: strategy, wordmark, type, colour, and the usage guidelines that hold them together.
Cycle
by brief
Scope of work
- Strategy and positioning
- Wordmark and visual identity system
- Type scale and colour system
- Usage guidelines — what the system can and cannot say
- Asset library handoff: working files and exports
B
Web Development
The web platforms that carry the identity: marketing sites, editorial CMS, and the client portal.
Cycle
by brief
Scope of work
- Site architecture and content modelling
- Design implementation in Next.js and React
- Self-hosted editorial CMS when the engagement needs it
- Performance budget and accessibility audit
- Deployment to studio-controlled infrastructure