Notes from the studio.
Process, platform, and the things worth writing down.
Earlier reading.
- 02Design
Wordmark vs logo: what you're actually asking for
Wordmark, logomark, lockup, icon — the vocabulary of logo design decides what you receive and what it costs. Here's what each term means and which one your business actually needs.
- 03Studio
Why your brand and your website should be built together
Most brands are designed by one team and built by another. The handoff between them is where the work quietly falls apart.
- 04Insights
How to read your own Lighthouse report
Lighthouse gives you four scores and a wall of warnings. Here's which numbers actually matter, which to ignore, and what to fix first.
- 05Design
Rebrand vs refresh: which one you actually need
Most businesses asking for a rebrand need a refresh, and a few asking for a refresh need a rebrand. Here's the honest difference, the signals that point to each, and the cost of getting it wrong.
- 06Insights
The SEO basics most small sites miss
Most small business sites aren't penalized by Google — they're just invisible to it. Here are the unglamorous fundamentals that decide whether you get found, and how to check each one yourself.
- 07Design
What's actually in a brand identity system
A brand identity isn't a logo. Here's what a complete system includes, and why the parts you can't see on a business card are the ones that matter.
- 08Insights
The four checks most sites quietly fail
Performance, SEO, and accessibility gaps stay invisible until someone measures them — here's what an audit actually finds, and why it matters before you redesign anything.
- 09Insights
The $20k website isn't the polish. It's the leap.
What actually separates a high-end studio site from a polished template — and why most agencies ship the wrong one.
- 10Development
The platform is the portfolio
Why we built the studio's web platform from scratch instead of using a template — and what that decision says before any conversation starts.
- 11Design
Building a Brand Identity from Scratch
A deep dive into the creative process behind building a cohesive brand identity -- from initial discovery through final delivery.